Resume

Contract Roles

Jan 2026 - Present
THE KINGDOM BANK

Senior Product Designer

Responsive Web Design | IOS/Android App Design
  • Led the end-to-end design strategy for the card ordering ecosystem and digital-first fintech services.
  • Architected seamless user journeys for virtual and physical card acquisition, focusing on transparency and trust within the finance space.
  • Developed scalable design system modules and high-conversion landing pages for core banking products.
Key Achievements
  • Streamlined virtual card activation into an instant 2-step flow, significantly reducing time-to-value for new customers.
  • Optimised physical card delivery tracking and fee exposure, reducing user uncertainty and support inquiries.
  • Delivered a 360-degree design solution encompassing product UI, mobile responsiveness, and marketing assets.
Review the project titled "Card Ordering Experience"

Jul 2024 - Dec 2025
NOVE GROUP

Senior Product Designer

Responsive Web Design
  • Led the "Nove Group: A 360° Healthcare Portfolio" project, redesigning major platforms: estenove.com, novemedical.com, and the luxury brand Graftly.
  • Managed the full design lifecycle from stakeholder workshops (PO/PM) and competitor analysis to high-fidelity UI implementation.
  • Developed a modular design system to ensure visual consistency across multiple medical sub-brands.
Key Achievements
  • Designed the MVP for "Graftly," establishing a premium visual identity for the niche luxury medical market.
  • Orchestrated high-conversion landing pages for surgical procedures, focusing on trust-building and clear patient journeys.
  • Optimised mobile-first engagement for international patients, utilising smart UI patterns to simplify complex medical data.
Review the project

2022
JUSTPARK

Product Designer

Responsive Web Design
  • Led the responsive web design for onboarding screens for the space owners: electric vehicle (EV) listing, availability, alert & error, dates, and space management.
  • Revamped the booking details screen: pre-book (in progress & upcoming), pin access, payment method, EV banners, and QR code and account management screens: create the listing, profile, payment preferences, and check-out.
  • Revised assets and components in the design system.
Key Achievements of EV Listing
  • Delivered a user-centred EV charger booking design with a 15% increase in bookings.
  • Reduced call centre complaints by 6% through UX-focused improvements.
  • Enhanced booking workflows for EV chargers with impactful redesigns.
Review the project

2021
SH:24

Product Designer

Responsive Web Design
  • Initiated responsive web design for design modules of the homepage: product showcase, how Fettle works, and customer comments screens and simplified Fettle designs for product screens, category, sub-category, clinical support & advice, clinical team, privacy & cookies, about, terms, press, contact, and error 404.
  • Redesigned assets and components in the design system in alignment with the company brand requirements.
Key Achievements of Fettle
  • Increased user engagement by 15% through redesigning Fettle’s product pages.
  • Delivered brand-aligned design solutions, accepted by the CEO and CTO without revisions.
  • Enhanced visual consistency and usability across Fettle’s website.
Review the project

Permanent Roles

Jun 2017 - Sep 2020
DIGITURK - BEIN MEDIA GROUP

Senior Product Designer

Responsive Web Design | IOS/Android App Design | OTT/STB Design
  • Launched the beIN Connect application for Smart, Android, and Apple TVs (Digiturk’s OTT Platform).
  • Led the Easy Bill project, a mobile web page for Digiturk STB (satellite receiver set-top boxes) users to track and pay monthly bills seamlessly. Managed the end-to-end design process from UX to UI, including system workflows, data collection, mock-ups, prototyping, user testing with focus groups, and final UI implementation.
  • Streamlined beIN Group Asia Pacific area UI design needs and coordinated overseas design teams.
  • Led design processes for the company's key products: digiturk.com.tr, beinsports.com, and digiturkplay.com/en.
Key Achievements of beIN Connect
  • Improved user satisfaction by optimizing beIN Connect’s navigation, increasing satisfaction by 60%.
  • Designed a user-friendly navigation system based on actionable insights from user testing with 20+ users.
  • Reduced user confusion with a simplified navigation structure.
Key Achievements of Easy Bill
  • Designed a user-friendly billing interface, increasing engagement by 50%.
  • Led a UX-focused redesign, reducing user complaints by 25%.
  • Delivered a seamless mobile billing experience through actionable user research.
Key Achievements for Team
  • Introduced Sketch and Zeplin, improving collaboration and cutting delivery times by 50%.
  • Transitioned design workflows to Kanban, boosting team efficiency by 70%.
  • Optimised agile processes, reducing bottlenecks in design handovers.
Review the project titled "Smart TV App"
Review the project titled "Mobile App Redesign"
Review the project titled "Easy Bill"

Nov 2015 - Jun 2017
MARKAFONI

Senior UX/UI Designer

Responsive Web Design | IOS/Android App Design
  • Innovated the shopping cart & checkout steps. Developed end-to-end UX and UI, including findings, wireframes, heuristic evaluation, flow charts, prototypes, and user tests with +15 real users in a Markafoni’s retail store.
  • Recreated the filter function design. Defined the most accurate filtering solutions through competitor analysis.
  • Created the category tree from scratch for the whole site whilst the product registration system on the server was in the rebuilding process.
  • Simplified the delivery screens, and orders section. Optimised the delivery date allocation problem with improved new designs, as the needed data was available in the back-end system but not properly reflected in the UI.
Key Achievements of Cart/Checkout
  • Conducted 15+ user tests to optimize the shopping cart experience.
  • Improved the checkout process, reducing user complaints by 25%.
  • Delivered a streamlined shopping journey for Markafoni’s customers, improving checkout speed by 50%.
Key Achievements of Filter
  • Redesigned Markafoni’s filtering system, increasing user satisfaction by 50% and reducing frustrations.
  • Enhanced filtering functionality based on competitive analysis and user feedback, reducing complaints by 35%.
  • Delivered a streamlined filtering solution, improving browsing efficiency, tested with 15+ users.
Key Achievements of Orders
  • Launched new delivery screens under orders, reducing call centre complaints by 48%.
Review the project titled "Shopping Cart & Checkout Redesign"

Education

Sep 2002 - Nov 2006
YEDITEPE UNIVERSITY

Bachelor's degree, Visual Communication Design

Key Areas of Expertise

  • User Interface Design
  • User Experience Design
  • Responsive Web Design
  • Product Design
  • Motion Design
  • Animation
  • User-centred Design
  • Sketching
  • Wireframing
  • Prototyping
  • Mock-ups
  • Storyboarding
  • Flow-charts
  • Usability
  • UX Research
  • A/B Testing
  • Market Research
  • Finding Analyses
  • Focus Groups
  • Agile Methodologies
  • Figma
  • FigJam
  • JIRA
  • Sketch
  • Zeplin
  • InVision
  • Balsamiq
  • Adobe Creative Suite
  • Adobe After Effects
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere
  • Adobe XD
  • HTML
  • CSS
  • WCAG

Certifications & Professional Development

Product Design (incl.UX/UI) by Experience Haus

July 2025

Enterprise Design Thinking Co-Creator by IBM

March 2021

Enterprise Design Thinking - Team Essentials for AI by IBM

March 2021

Gamification by University of Pennsylvania

ID: QN2F7J75XU2B
August 2021

Agile Kanban by Acm Software - Agile Training and Consultancy

February 2015

Agile Scrum by Acm Software - Agile Training and Consultancy

March 2015

Introduction to After Effects (After Effects Kickstart)

March 2023